CyberGrowth Consulting’s Impactful Tenure at a Vulnerability challenger vendor.

During its engagement, CyberGrowth Consulting took on the task of establishing the company’s footprint in Southern Europe, North & West Africa:

1. Foundational Development: CyberGrowth Consulting initiated operations by assembling a team in France, covering sales and pre-sales functions, effectively starting from zero.

2. Strategic Partnerships: It negotiated and signed distribution agreements across France, Spain, Portugal, and North Africa, creating a robust distribution network for Client’s products.

3. Marketing Initiatives: CyberGrowth Consulting executed an effective marketing strategy by partnering with a press agency, and successfully onboarding an average of five new customers per month, demonstrating strong brand growth and market entry.

4. Compliance and Strategy: It spearheaded the strategic implementation of the CSPN certification process with ANSSI, which is vital for engaging with strategic accounts and penetrating the public sector and critical infrastructure markets in France.

5. Channel Strategy: CyberGrowth Consulting strategically built local channels to suit different product approaches, whether MSSP or traditional, depending on the nature of the solution (SaaS or Perpetual licenses).

6. Marketing and Communication: It crafted marketing strategies, including video content, lead generation campaigns, and webinars, to boost brand visibility and customer engagement.

7. Media and Public Relations: CyberGrowth Consulting managed media relations, leading to approximately 12 published articles over six months, increasing the company’s visibility in the target markets.

8. Leadership and Coordination: It took charge of managing and coordinating local resources, demonstrating effective leadership and operational management.

Outcomes of CyberGrowth Consulting’s tenure at Client:

• It qualified and integrated new partners such as ENKI, iTRACING, SECURIVIEW, and several others, expanding the partner ecosystem.
• CyberGrowth Consulting engaged directly with large and medium enterprises, securing business with prominent companies such as BNP PARIBAS, AG2R, and others, reflecting strong sales capabilities.
• It generated a turnover of $1.3M in the region in the second half of 2015, far exceeding the set quota for that period.
• With a 2016 target of $2.2M, CyberGrowth Consulting had already achieved 25% by the end of April, indicating an impressive 400% year-over-year growth.

CyberGrowth Consulting’s strategic and operational expertise was pivotal in Client’s market expansion, creating effective sales channels and marketing strategies that facilitated the company’s swift penetration into new markets. This period marked by CyberGrowth Consulting’s leadership is a testament to its ability to kickstart operations and drive significant market growth.